Urthy Scents wanted to increase their revenue, but they also wanted their email to represent a modern, high-end lifestyle brand. They had to be designed to be engaging while conveying the brand’s image of healthy ingredients and entrancing scents.
The existing emails had been created using templates and were not aesthetically pleasing . On top of that, not enough campaigns were being sent out and a lot of key automations were not in place.
Urthy Scent's list was small, so we had very little margin for error and had to use every opportunity.
We decided to put emphasis on key flows in the first month while sending the first campaigns, before starting to prioritize campaigns as soon as the most important flows were in place. This allowed Urthy Scents to make the most from its existing list while leveraging opportunities from new traffic.
We created a full “Abandonment Suite” targeting customers at every stage of the funnel with customized messaging. Whether they abandoned their cart or just browsed the website, we made sure people got just the encouragement or discount they needed to continue their shopping journey where they left off.
After building the core flows during the first month, we built a custom cross-selling flow for purchasers. This automated flow would send purchasers personalized tips based on what they had purchased along with useful information about their products.
To make the most from campaigns, we decided to use an engagement-based segmentation strategy, which led us to an average open rate of 68% in May 2023.
To reflect Urthy Scent’s premium branding, we developed a design theme that embraced its natural and elegant vibe. We also reduced the amount of text in the emails and inserted enticing calls to action in strategic places. The goal was to make emails aesthetically pleasing, but also very easy to click.
Urthy Scents’ email strategy was missing key pieces to add value to their digital marketing. We started working with them in February 20223, and, over the following 90 days, in- creased their email revenue by 208%.
Build automations to cover every single step of your pre-purchase funnel
Use an engagement-based segmentation strategy – your engagement and deliverability metrics will shoot up
Always have post-purchase upsells-these are your warmest audience
You can achieve impressive results, even with a small list, if you follow this method
Grow your email marketing revenue with a data-driven approach
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