The Goal
MyPilotStore wanted to increase their email revenue and start sending campaigns more regularly. They had a big list and knew it was an underutilized asset that could drive a lot of additional traffic and sales.
296%
increase in email marketing revenue
109,572
click-through visitors from email
194%
increase in revenue from flows
The Problem
Send more campaigns
We wanted to start sending more campaigns without being overly promotional. Coming up with a creative and varied content mix was key to engage the audience in the long term.
1
Offer Testing
MyPillotStore was not collecting emails with a popup. As a retailer, they do not offer discounts, so we had to come up with more creative ways to collect email signups.
3
Core Flows
MyPilotStore had flows for specific usecases (e.g. re-ordering certain items) but was missing some more generic, high-volume flows at key steps of the funnel.
2
The Solution
MyPilotStore had several flows targeting very specific audiences. These were high-intent, but low-volume flows. We started adding broader flows that would reach more people to cover every step of the sales funnel.
1
We developed a sending calendar with a creative content mix blending educational product campaigns with historic planes and other aviation-related events.
2
We set up a “manage preferences” page and started collecting more data on our audience’s content preferences and their specific aviation interest. This allowed us to target content more precisely.
3
We set up a collection form and A/B-tested different signup offers to find the one that would maximize the signup rate. This allowed us to grow the list faster and get better results.
4
5-Month Results
296%
increase in email marketing revenue
372%
increase in revenue from campaigns
207%
increase in placed orders
194%
increase in revenue from flows
33%
increase in open rate
109,572
click-through visitors from email
Summary
MyPilotStore had a big list but knew they were underutilizing it. They hired us in November 2023 to take care of their email marketing from A to Z and increase revenue as much as possible. Over the following 5 months, we grew their email revenue by 296%
Lessons Learned
Prioritize Core Automations
Prioritize automations with a high sending volume until you have covered every step of the funnel
1
Content Mix
Mix up the content of your emails and provide value to keep users engaged and excited about your emails
3
Regular Campaigns
Send regular campaigns to keep your list engaged and make more from email
2
Email Collection
Collect as many emails as you can – first-party data is a powerful tool when ad costs rise
4
Grow your email marketing revenue with a data-driven approach
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